Awmous is an Ohio-based company that creates their own SaaS applications. I was responsible for redesigning their main product - , a set of powerful website planning tools that are tailored to agencies and freelancers.
Slickplan had been in operation for over 10 years but the real challenge was to adjust the product to the current market needs, which have changed rapidly over the last few years. The competition has made it more difficult to stand out and be a pioneer in this industry. The tech constraints have changed dramatically too.
I was responsible for redesigning the platform across all the core features: sitemap tool, diagram maker, website content planner and design mockups app. I was directly working with a UX Researcher and a Product Manager. I unified the style to match with brand guidelines and to catch up with the latest design trends.