Slickplan —

Simplifying content creation and website planning

Project type

Web app


Agency, B2B


UX, UI, Web Design, Design System


Awmous is an Ohio-based company that creates their own SaaS applications. I was responsible for redesigning their main product - , a set of powerful website planning tools that are tailored to agencies and freelancers.


Slickplan had been in operation for over 10 years but the real challenge was to adjust the product to the current market needs, which have changed rapidly over the last few years. The competition has made it more difficult to stand out and be a pioneer in this industry. The tech constraints have changed dramatically too.

My role

I was responsible for redesigning the platform across all the core features: sitemap tool, diagram maker, website content planner and design mockups app. I was directly working with a UX Researcher and a Product Manager. I unified the style to match with brand guidelines and to catch up with the latest design trends.

The continued support from the Slickplan community has always been a driving force behind our innovation. Slickplan 2.0 is a reflection of their feedback and our team’s drive to push website planning further.

Ian Lawson

CEO and Founder at Slickplan

Got an enquiry, question or anything else I can help you with? Drop me a line at